Image Image Image Image Image Image Image Image Image

All about in-store sensorial marketing - Brandtrack

Check out the latest news.

Women decision in shopping time

March 18, 2013 | By | No Comments

Troubles never come singly.

“Sensuous imprint” means to form a shopping atmosphere and display unique and vivid “profile” through magic chemical reaction so as to position its brand and target its consumers.

A woman’s desire to shop around is like taking the order from the emperor. With an original intention to only shop around, she often ends up with wishing to move several streets home. With clothes shops adjoining to each other, clothes, bags, shoes and accessories seem quite similar upon sight. What makes us follow our sight to walk past one store into another? What is it that attracts us to stay around A but walk quickly past B? Why are the same goods, show your love at first sight but a humble one in another one?

We may find the trace of a shop following some fragrance or some music; we may push the door of a shop because of the palace-like style decoration or the comfortable display. And because the staff with appearance eye-catching logo stay for a long time, and then the extra surprises come again and again, and finally to become loyal customers and long-term patronage. All of those”sensory branding” though special fuction of chemistry, gains a lot of loyal customers.

In a CEO summit of fashion industry, Ralph Lauren further point out that, “the brand image must be vivid. It can be called success only when a consumer blunts out the title of the brand without observing its logo.” When we think that every one is shopping just for their own vision and choice, in fact, hard work shoppers at the “selling phase” had already chosen us quietly.

Source: Bloguez

Troubles never come singly.

“Sensuous imprint” means to form a shopping atmosphere and display unique and vivid “profile” through magic chemical reaction so as to position its brand and target its consumers.

A woman’s desire to shop around is like taking the order from the emperor. With an original intention to only shop around, she often ends up with wishing to move several streets home. With clothes shops adjoining to each other, clothes, bags, shoes and accessories seem quite similar upon sight. What makes us follow our sight to walk past one store into another? What is it that attracts us to stay around A but walk quickly past B? Why are the same goods, show your love at first sight but a humble one in another one?

We may find the trace of a shop following some fragrance or some music; we may push the door of a shop because of the palace-like style decoration or the comfortable display. And because the staff with appearance eye-catching logo stay for a long time, and then the extra surprises come again and again, and finally to become loyal customers and long-term patronage. All of those”sensory branding” though special fuction of chemistry, gains a lot of loyal customers.

In a CEO summit of fashion industry, Ralph Lauren further point out that, “the brand image must be vivid. It can be called success only when a consumer blunts out the title of the brand without observing its logo.” When we think that every one is shopping just for their own vision and choice, in fact, hard work shoppers at the “selling phase” had already chosen us quietly.

Source: Bloguez