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Creating sounds

April 7, 2014 | By | No Comments

Sounds helps us relax, get focused or simply unstressed our minds.

A good example is Rainy Mood ‘s web. An online platform where you can enjoy the sound of rain and storms.

Studies show that this particular sound of water dropping on the floor, makes us feel at ease and help us get calmed.

¿What sound would you choose to relax?

Get informed about Brandtrack Team!

March 10, 2014 | By | No Comments

We invite you to know more about what we do at Brandtrack: our history, our products and our spirit.

Here’s a short video for you!

What motivates us at work?

February 25, 2014 | By | No Comments

This interesting article from blog.ted shows us 7 fascinating studies about the different motivations that makes us work. Hope you enjoy it!

“When we think about how people work, the naïve intuition we have is that people are like rats in a maze,” says behavioral economist Dan Ariely TEDxRiodelaPlata. “We really have this incredibly simplistic view of why people work and what the labor market looks like.”

Dan Ariely: What makes us feel good about our work? When you look carefully at the way people work, he says, you find out there’s a lot more at play—and a lot more at stake—than money. In his talk, Ariely provides evidence that we are also driven by meaningful work, by others’ acknowledgement and by the amount of effort we’ve put in: the harder the task is, the prouder we are.

During the Industrial Revolution, Ariely points out, Adam Smith’s efficiency-oriented, assembly-line approach made sense. But it doesn’t work as well in today’s knowledge economy. Instead, Ariely upholds Karl Marx’s concept that we care much more about a product if we’ve participated from start to finish rather than producing a single part over and over. In other words, in the knowledge economy, efficiency is no longer more important than meaning.

“When we think about labor, we usually think about motivation and payment as the same thing, but the reality is that we should probably add all kinds of things to it: meaning, creation, challenges, ownership, identity, pride, etc.,” Ariely explains.

Below, a look at some of Ariely’s studies, as well as a few from other researchers, with interesting implications for what makes us feel good about our work.

1- Seeing the fruits of our labor may make us more productive

The Study: In a study conducted at Harvard University, Ariely asked participants to build characters from Lego’s Bionicles series. In both conditions, participants were paid decreasing amounts for each subsequent Bionicle: $3 for the first one, $2.70 for the next one, and so on. But while one group’s creations were stored under the table, to be disassembled at the end of the experiment, the other group’s Bionicles were disassembled as soon as they’d been built. “This was an endless cycle of them building and we destroying in front of their eyes,” Ariely says.

The Results: The first group made 11 Bionicles, on average, while the second group made only seven before they quit.

The Upshot: Even though there wasn’t huge meaning at stake, and even though the first group knew their work would be destroyed at the end of the experiment, seeing the results of their labor for even a short time was enough to dramatically improve performance.

2- The less appreciated we feel our work is, the more money we want to do it

The Study: Ariely gave study participants — students at MIT — a piece of paper filled with random letters, and asked them to find pairs of identical letters. Each round, they were offered less money than the previous round. People in the first group wrote their names on their sheets and handed them to the experimenter, who looked it over and said “Uh huh” before putting it in a pile. People in the second group didn’t write down their names, and the experimenter put their sheets in a pile without looking at them. People in the third group had their work shredded immediately upon completion.

The Results: People whose work was shredded needed twice as much money as those whose work was acknowledged in order to keep doing the task. People in the second group, whose work was saved but ignored, needed almost as much money as people whose work was shredded.

The Upshot: “Ignoring the performance of people is almost as bad as shredding their effort before their eyes,” Ariely says. “The good news is that adding motivation doesn’t seem to be so difficult. The bad news is that eliminating motivation seems to be incredibly easy, and if we don’t think about it carefully, we might overdo it.”

3 -The harder a project is, the prouder we feel of it

The Study: In another study, Ariely gave origami novices paper and instructions to build a (pretty ugly) form. Those who did the origami project, as well as bystanders, were asked at the end how much they’d pay for the product. In a second trial, Ariely hid the instructions from some participants, resulting in a harder process — and an uglier product.

The Results: In the first experiment, the builders paid five times as much as those who just evaluated the product. In the second experiment, the lack of instructions exaggerated this difference: builders valued the ugly-but-difficult products even more highly than the easier, prettier ones, while observers valued them even less.

The Upshot: Our valuation of our own work is directly tied to the effort we’ve expended. (Plus, we erroneously think that other people will ascribe the same value to our own work as we do.)

4- Knowing that our work helps others may increase our unconscious motivation

The Study: As described in a recent New York Times Magazine profile, psychologist Adam Grant led a study at a University of Michigan fundraising call center in which student who had benefited from the center’s scholarship fundraising efforts spoke to the callers for 10 minutes.

The Results: A month later, the callers were spending 142 percent more time on the phone than before, and revenues had increased by 171 percent, according to the Times. But the callers denied the scholarship students’ visit had impacted them.

The Upshot: “It was almost as if the good feelings had bypassed the callers’ conscious cognitive processes and gone straight to a more subconscious source of motivation,” the Times reports. “They were more driven to succeed, even if they could not pinpoint the trigger for that drive.”

5- The promise of helping others makes us more likely to follow rules

The Study: Grant ran another study (also described in the Times profile) in which he put up signs at a hospital’s hand-washing stations, reading either “Hand hygiene prevents you from catching diseases” or “Hand hygiene prevents patients from catching diseases.”

The Results: Doctors and nurses used 45 percent more soap or hand sanitizer in the stations with signs that mentioned patients.

The Upshot: Helping others through what’s called “prosocial behavior” motivates us.

6- Positive reinforcement about our abilities may increase performance

The Study: Undergraduates at Harvard University gave speeches and did mock interviews with experimenters who were either nodding and smiling or shaking their heads, furrowing their eyebrows, and crossing their arms.

The Results: The participants in the first group later answered a series of numerical questions more accurately than those in the second group.

The Upshot: Stressful situations can be manageable—it all depends on how we feel. We find ourselves in a “challenge state” when we think we can handle the task (as the first group did); when we’re in a “threat state,” on the other hand, the difficulty of the task is overwhelming, and we become discouraged. We’re more motivated and perform better in a challenge state, when we have confidence in our abilities.

7- Images that trigger positive emotions may actually help us focu

The Study: Researchers at Hiroshima University had university students perform a dexterity task before and after looking at pictures of either baby or adult animals.

The Results: Performance improved in both cases, but more so (10 percent improvement!) when participants looked at the cute pictures of puppies and kittens.

The Upshot: The researchers suggest that “the cuteness-triggered positive emotion” helps us narrow our focus, upping our performance on a task that requires close attention. Yes, this study may just validate your baby panda obsession.

What have you noticed makes you work harder – and better?

Source: Blog.ted